Okay, I take back almost everything I said about how expensive NewTeeVee Live is … I’ve been watching some of the panels being streamed live. The last Bridging the Gap Between TV and Web was very, very good.
They keep tossing around the term “Trans-media” to describe using complementary media (mixing components on print web, comics, Webisodes with on-air media) to describe techniques for mixing portions of content on various media to build something greater than the sum of its parts … Good stuff (although we need to come up with a better term than “trans-media” as it seems to be annoying everyone by now.)
Jason Alexander from Heroes was one of the panelists, and he’s been very successful taking this approach.
David Verklin from Canoe Ventures, gave a mini-note representing the cable industry. Kind of an odd speech that seemed to run along the lines of “forget this new media stuff, the strong grasp of our iron hand is inescapable and we will continue to dominate your lives.” The presentation of his ideas on new cable tech, leveraging the ability to address each box and tailor programming, advertising and shopping opportunities to the individual, sounded more like Farenheit 451 meets 1984. David himself has more than a bit of fire & brimstone in his presentation style, which made the whole thing seem like the old Apple 1984 commercial.
Given how user-driven and non-invasive new media is, it sounded, once again, like Corporate America just doesn’t get it.
Contrasted with this was Netflix CEO, Reed Hastings’, keynote … Which portayed an Internet-driven future for video all of types. “We have a model, and the model is the Internet.”
Hastings has an image of the future which is filled with choice and options that is in stark contrast with the view provided by Verklin.
Liz Shannon Miller’s interview with Felicia Day is probably the best I’ve seen to date, as it’s focused on the kind of day-to-day producing issues in dealing with a Webisodic that are so important and beneficial to those of us looking to follow in her footsteps. There’s a lot of talk about Felicia’s commitment to retain the rights to The Guild, as an important part of the business model for Webisodic production, as well as news of an announcement to come next week regarding a sponsorship deal for The Guild. (Congrats to Felicia, Kim & George!)
All of the vids of these sessions are online on the NewTeeVee site … I’m going to catch up on all I missed when I get home tonight (unless I make a stop off to buy the new WoW expansion, in which case it might take a little longer to get around to it. 🙂 )
Anyway, I’m planning on hitting NewTeeVee live in person next time around, in the mean time the live streaming of the panels is the next best thing.