This past Friday, Dec. 30th, I received an email from the IAWTV (International Academy of Web Television), the Academy was asking members to do a 30-second promo spot for the 2012 (Inaugural) IAWTV Awards. The awards are going to be held at CES, in Vegas, on January 12th, and the videos will be promoted by one of the Award’s sponsors, DBG, a content production and distribution company.
The idea is to tell the story of “Why I do what I do” with regard to Web Television.
It was a welcome opportunity, as the IAWTV, which has been around for a few years, but really just starting down the path of accomplishing its mission of promotion, education, and advocacy of the Web Television Industry, is an organization whose purpose, along with its leadership, I believe in, and am only too happy to help.
I had just finished shooting a commercial parody in house, and hadn’t struck the set yet … Rare is the day you have a hot set in your living room, and a hot project falls out of the sky to give you something unexpected to do with it!
I decided to talk about why I got into web video, with ‘The Guild’, initially, and now on my own, and use the idea of the small web video producer shooting solo at home as a metaphor for what is great about the potential of this medium, where anyone with a camera, and a vision, can become a content creator…Okay, it’s a little more complex than that if you want to shoot something more than ‘cat on a treadmill’ videos, but that’s where it starts.
The shoot took about an hour, and I spent the better part of today doing Post on it. I’m wildly happy with the results.
Alright, so it does look like I’ve got a yellow-giant sun burning a hole in the top of my noggin, but I lit the set for a character with hair, not my native chrome-dome. 🙂 Other than that I’m still a happy camper.
Hope you guys enjoy.
Meanwhile, if you get a chance to watch the IAWTV Awards on January 12th, 9pm Easter/6pm Pacific, on the IAWTV YouTube channel, you’ll get a chance to see what the best of Web Television has to offer. If you’re not familiar with some of the high-end work that is going on these days, I promise you it will be an eye-opener.